Sunday, May 17, 2020

Evaluation Of A Qualitative Research Tool Critical Appraisal

According to Young and Solomon (2009) critical appraisal is a systematic process which can identify both, the strengths and weaknesses of a research study. During this process the reader is able to assess studies’ usefulness and whether or not the findings are trustworthy, it also supports in decision making in terms of whether to apply the study’s results in practice The aim of this paper is to critically appraise two qualitative research papers. The appraisal includes discussion of the authors, title, and topic discussed with the use of a qualitative research tool Critical Appraisal Skills Programme (CASP). This tool is chosen to assess due to its usefulness and effectiveness as it focuses on the areas that will be assessed. Additionally, both research papers being qualitative it meant that the use of any other tool would not have facilitated my understanding to critically appraise. Also, it would have been impossible to break both articles into sections in order to examine them closer to help absorb the literature that could have possibly been missed. The appraisal will include comments on the structure of the articles, the methodology used and research findings, also will discuss any ethical issues that needs addressing. Finally, summarising my findings in conclusion. Critical appraisal of article entitled: â€Å"Troubled families: Vulnerable families’ experiences of multiple service user† by Kate Morris and published by Blackwell Publishing (2011). A small scale ofShow MoreRelatedHealth Promotion Model : A Meta Synthesis1303 Words   |  6 Pages Critical Analysis of a Published Research Article Ho, A.Y.K., Berggren, I., Dahlborg-Lyckhage, E. (2010). Diabetes empowerment related to Pender’s Health Promotion Model: A meta-synthesis. Nursing and Health Sciences (2010), 12, 259–267 Title Evaluation The title of this article â€Å"Diabetes empowerment related to Pender’s Health Promotion Model: A meta-synthesis† has been to-the-point and has been definite. The title has hinted at the way the research would be conducted withoutRead MoreCritical Appraisal Of A Qualitative Research Essay1373 Words   |  6 Pages Critical Appraisal of a Qualitative Research Article A critical appraisal of the article by Batch Windsor (2015) was completed to assess the value of this qualitative research study. This was accomplished through the Critical Appraisal Skills Programme (CASP). The CASP tool is used to evaluate and clarify if these proposed research topics have merit. The tool resulted in the assessment that this article is useful, particularly within the nursing profession. Nonetheless, portions of thisRead MoreArticle Critique 11374 Words   |  6 PagesPICU to the Ward: the Development and Evaluation of a Discharge Information Brochure for Families by Sophie Linton, Chelsea Grant, and Juliet Pellegrini, published in Intensive and Critical Care Nursing (2008, vol. 24). The critiquing framework used is the Qualitative Appraisal Tool in Critical Appraisal Skills Programme because it has several questions relating to assumptions or principles which characterize qualitative research (Nursing Times 2006). Critical Analysis of the Article The articleRead MorePerformance Evaluation of Nestle1499 Words   |  6 Pages 1. To define the meaning and concept of the 360 degree performance appraisal process. 2. To communicate or inform the participants about the weaknesses of the conventional system and how 360 degree system overcome these weak areas. 3. To provide necessary skills to plan and implement a 360-degree appraisal System in the organization. 360 Degree Appraisal System : A latest â€Å"performance management tool† is a 360 degree appraisal system. This process enables the individuals performance to be evaluatedRead MorePerformance Appraisal : Employee Performance And Productivity1542 Words   |  7 PagesPerformance appraisal is a systematic and periodic process that assesses an individual employee s job performance and productivity in relation to certain pre-established criteria and organizational objectives. It is a critical skill that managers need to master in order to evaluate an employee’s work performance. However, this skill is over looked or not appropriately utilized by managers. This can results in a negative sentiment where employees feel unappreciated or that their work is not valuedRead MoreFreedom Therapy : A Psychological Intervention For People Facing Serious Illness1660 Words   |  7 Pagesacross varies of care setting in the UK (Burt et al, 2008). It involved that they worked together with other professionals in ho spital, hospice and specialist team in order to provide the available best care to the patient and their families. Pre-research confirmed that 47% of patients with cancer fulfilled diagnostic criteria for psychiatric disorders, of that 47 %, 68% had adjustment disorders with depressed and anxious mood, 13% had major depression and 8% had organic mental health (Akechi et alRead MoreDeveloping a framework for critiquing health research5723 Words   |  23 Pagesnew framework for critiquing health-related research is presented in this article. More commonly used existing frameworks tend to have been formulated within the quantitative research paradigm. While frameworks for critiquing qualitative research exist, they are often complex and more suited to the needs of students engaged in advanced levels of study. The framework presented in this article addresses both quantitative and qualitative research within one list of questions. It is argued thatRead MoreThe Concept Of Performance Management1495 Words   |  6 Pagesindividual performance targets for a certain time period and use performance appraisal tools to review and report the progress made towards achieving these targets. They help managers pinpoint areas in employee performance that need improvement and allow them to make suggestions for making progress in these areas. A performance appraisal form is a tool that allows the manager or direct supervisor to conduct a â€Å"formal evaluation of an employee s job performance in order to determine the degree to whichRead MoreThe Synthesis Of Qualitative Research2265 Words   |  10 Pagesdescriptive secondary research, which may or may not be accompanied by statistical methods (metaanalysis) of pooling the results of primary, quantitative studies to answer a clinical question or test a hypothesis (Chalmers 1996). Similarly, qualitative primary studies can be pooled and synthesised in order to develop new theories to aid decision making, re-shape policies, and influence professional practices. Over the past 20 years, patient and public involvement (PPI) in research have become increasinglyRead MoreA Critical Appraisal Of A Quantitative Research Article The Personality Of Emergency Nurses1167 Words   |  5 PagesThis essay is a critical appraisal of a quantitative research article â€Å"The Personal ity of Emergency nurses: Is it unique?† (Kennedy, Curtis Waters, 2014). I will analyse the study’s strengths and weaknesses and discuss how the article could be used in evidence based practice by systematically following the quantitative research process (Ingham-Broomfield, 2008 and Solutions for Public Health, 2010). In medicine, critical appraisal enables evidence- based practice. Evidence based practice

Wednesday, May 6, 2020

How Customer Experience Affects Your Brand - 1011 Words

Customer experience is the focal point of brand strategy. Building stronger brands means companies understand their consumers’ priorities. In a 2016 Marketing Week survey, 83% of marketers said they â€Å"believe customer experience is now more central to their role than it was five years ago.† Translation: Customers want to enjoy more than just products and services. â€Å"In other words, if you want that next sale, if you want good word of mouth, and if you want to keep your customers, it s unlikely that anything else you do matters more than delivering a superior experience,† writes Harley Manning, a Fast Company contributor. CMOs and branding experts realize that the customer experience matters. Therefore, they are changing their marketing strategies to reflect these findings. Create a brand strategy that centers around improving your customer experience. How Customer Experience Affects Your Brand Failing at the customer experience can have a significant impact on branding. Mishaps waste your team time and money. Plus, distraught customers buy from competitors and talk negatively about your brand. According to a MarketingSherpa survey, 22% of consumers stop recommending products all together after a bad customer experience. Moreover, a whopping 42% of surveyed customers actually sought brand competitors and even disparaged the brand via word-of-mouth or social media. Len Markidan, head of marketing at Groove, says, â€Å"Just because you can grow your business without aShow MoreRelatedThe Importance Of A Brand For An Organization1508 Words   |  7 Pages2.1 The importance of a brand to an organisation is the most important thing. The importance of the brand is the main thing for a number of reasons. it is more important than ever to promote recognition of a product or service. If you re remembered as a quality provider, then you will be encouraging repeat business. Branding is a great way to promote this recognition because people are busy and tend to adhere to familiarity. If consumers recognize a brand that they have previously used and theyRead MoreCustomer Experience Builds Brand Awareness Essay960 Words   |  4 PagesEvery customer interaction matters. And consistency throughout the customer experience builds brand awareness. Recognizable brands offer trust and reliability to your target audience. It gives shoppers an inside perspective about your company. â€Å"A truly effective customer experience is focused on opening up new paths of communication, as well as creating a friendly brand tone, and aligning actions with brand intentions,† writes Michelle Polizzi, content coordinator at Brandfolder. It’s all aboutRead MoreHow Your Company Can Improve Customer Engagement With Emotional Intelligence Essay1029 Words   |  5 Pages Emotion runs your business. Customers buy your products based on how they feel. And that feeling focuses on how your employees treat them, the quality of your product, and even your brand’s culture. The shopping experience matters to buyers. Studies unveil that 55% of consumers would pay more for a better customer experience. It all starts with recognizing your customers’ emotions to drive engagement. â€Å"More customer interactions across more touch points are shaping the degree of engagementRead MoreQuestionnaire On Business Research Methods1415 Words   |  6 PagesInfrastructure and Transport to get a better understanding of the factors such as brand image, experience, satisfaction that influence future behaviour intention of LCC customers. This survey comprises of 5 sections. Section1 consist of questions related to introduction of the topic, Section 2 consist of questions related to the brand image of airline industry, section 3 consist of questions related to experience, section 4 consists of question related to satisfaction and section 5 contain of questionsRead MoreImage: Dreamstimecreative Matters: Tech Brands In The Race1249 Words   |  5 PagesImage: DreamstimeCreative Matters: Tech Brands In The Race For Global Market  Share Succeeding in international waters –––––––––––––––––––– You may have heard of us. As a brand consultancy we work a lot with emerging tech and manufacturing companies. Typically, when a brand-new client comes to us, it’s because they want us to work on their brand message, maybe reach out to a new audience or create a new brand identity or online presence. Thanks to the global adoption of the web, in the past ten yearsRead MoreKellers Brand Value Chain1471 Words   |  6 PagesThe Brand Value Chain(BVC) is a structured approach to assessing the sorces and outcomes of brand equity and the manner by which marketing activities create brand value. It provides insights to support the various decision makers in the company and stresses that every member of the company contribute to this branding effort. It believes that the value of rand ultimately resides with customers. There are several steps to this when we look at this value creation process. * Step I) Firm invests inRead MoreValue and Integrity1301 Words   |  6 PagesThe OEIG is responsible for ensuring and maintaining integrity in state government, please explain what integrity means to you and how your skills and/or experiences will help this office achieve its mission. Please attach the statement to your application. Merriam-Webster dictionary defines integrity as, firm adherence to a code of especially moral or artistic values: incorruptibility; the quality or state of being complete or undivided. Although this is correct this isn’t exactly the completeRead MoreBranding : A Brand And Brand Purse You Wanted So Badly893 Words   |  4 PagesFor just a moment think back to when you received your first pair or Nike’s or that name brand purse you wanted so badly. The feelings of joy and excited were probably unexplainable or perhaps you were more focused on how well you would fit in with your peers. Regardless of where you ended up on the spectrum, it is certain that brands invoke such strong feelings and play a huge role in our daily lives. Defining a brand is no simple task and is an area the marketing professional cannot overlook. BrandingRead MoreThe Impact Of Experiential Marketing On Attracting Consumers Essay1734 Words   |  7 Pagestrying to adapt to an advertising brand str ategy that reacts that is based on human nature, namely, basic psychological needs, desires and, in particular, human behaviour. Not so long ago a new direction in the science of marketing appeared. Experiential marketing focuses on stimulating consumers’ feelings, thoughts and positive emotions (Schmitt B., 1999). A huge number of organisations have concentrated on this strategy to establish close relations with their customers, improve sales, increases productRead MoreBranding Is A Expression Of The Human Condition1727 Words   |  7 PagesBRANDS The word ‘brand’ is derived from the Old Norse word brander, which means to ‘burn by fire. The dynamics of the brand reputation helped build better businesses, and the role of the brand which consider as a barometer of value has sustained growth. Basically, branding is a philosophical expression of the human condition. It is about belonging/attachment. Belonging to a tribe, to a religion, to a family and to a product. The Branding establishes a sense of attachment. It has this function for

Mars and Its Environment free essay sample

Examines the planet Mars, including its environment, water, life, and atmosphere. This paper discusses The Red Planet, Mars. The author examines the conditions, life, and gives detailed information about the planets atmosphere and its two moons. The paper also looks at the possibility of life surviving on Mars desert-like environment. Mars, it is the fourth planet from the sun. It is closet planet to the planet that we live on. Mars is the planet with more solar exploration than any other planet in our universe. Mars is the one planet that has an atmosphere similar to ours. Mercury, Venus, and Pluto have had all of their atmospheres burned off and Jupiter, Saturn, Uranus, and Neptune all have atmospheres that are hundreds of time more violent than the calm atmospheres of Earth and Mars. Mars is also the only planet in which we have identified that there was once water on the surface of the planet. We will write a custom essay sample on Mars and Its Environment or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page We have discovered huge canyons that resemble the ones on Earth. This is also the reason why we believe that the Red Planet might have once had or still does have life on it.